Projects
@GratsiWine May 2021-Present
As the Marketing Director at Gratsi Wine, my core mission is to intertwine customer acquisition with the development of lasting customer relationships, all while drawing inspiration from the tranquil essence of the Mediterranean.
A key aspect of my role is to craft and manage paid social media campaigns that are not just effective, but also resonate with the platform's unique dynamics. These campaigns are designed to engage our audience amidst their daily digital scroll, standing out in a crowded space with engaging and relevant content.
In addition to driving new customer acquisition through these campaigns and our overall growth marketing efforts, a significant part of my role is focused on CRM marketing. This involves overseeing all brand content, from email & SMS marketing communications to every form of digital and traditional media we produce. This ongoing engagement is crucial; it's about nurturing a sense of community and belonging among our customers, encouraging them to stay connected with our brand over a significant period.
In collaboration with a network of photographers, writers, and contributors across the Mediterranean and the U.S., I lead the efforts to craft a brand presence that goes beyond just wine. We are creating a story, an experience, that invites people to partake in a lifestyle that values slowing down and savoring life's moments. My role is to ensure that every marketing initiative, every content output, effectively communicates this ethos, maintaining a cohesive and engaging brand voice across all platforms.
@Laviamediterranea 2020-Present
In the beginning of 2020 I created an Instagram page for the thing I love most.
The art of living and the place that endorses it most.
The Mediterranean.
Through this page I’m trying to introduce a way of life that contrasts with our normal way of life. A way of life that shows how important it is to take some minutes off each day just to take it slow…A way of life that reminds people that some days should be spent by the sea under the sun doing nothing and those days doing nothing end up giving us everything.
Italians have a saying for that…dolce far niente…
This page is my way of creating a reminder for people to live more and enjoy life’s simple pleasures that we so constantly and easily forget that even exist.
Since the creation of this page I’ve been trying to curate and also create the content that is being featured in it with travels all over the Aegean and Italy but as you may know the Mediterranean isn’t only about La dolce Vita of Italy and Greece and is also surrounded by 20 more countries, so the goal is to showcase each one of them.
MyLVM.eu 2020-2022
In the end of 2020 I started an Online art shop which featured the works of artists from 9 countries from all over the world. In this art shop there were artworks made from various media.
(Acrylic, Oil, Charcoal, Mix media).
This small shop was created as a way to create and promote unique artworks inspired by the sensuality and the colorful and bright life of the Mediterranean.
Thanks to this shop and the artists behind it these works have now found a new “home” in more than 30 countries and we helped in our own small way into making the daily lives of the people that get to seem everyday a bit more beautiful and enchanting.
-Content Creator / 2021.
During 2021, I embraced the role of a content creator dedicated to showcasing the beauty of the Mediterranean through my Instagram page @laviamediterranea and other curated profiles. My work, which captures the essence of Mediterranean aesthetics and lifestyle, has been widely featured across various social media platforms.
As part of this broader project, I partnered with KORRES for their #GoGreekBeauty campaign, where I developed lifestyle content that resonated with the theme of Mediterranean beauty. This collaboration was one of the many facets of my summer activities, taking me across picturesque locations in Greece to create engaging content that continues to inspire on social media.
@ClassyBadassery 2018-2020
In the end of 2018 I started a gentlemen niche instagram page with the aim to provide content that will inspire people and provide them with value. In a matter of a few months this page due to its high quality content reached a big number of followers.
It came to show how appreciated it was for that time that an Instagram page appeared on that specific niche that actually gave people something which was making their minutes spent on that Social Media platform more meaningful through all the quotes and the content that was shared.
This Instagram page due to its success had many interested buyers and at the beginning of 2020 was sold to its new owner who is running it till then.
